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The Smith family—Will Smith, Jada Pinkett Smith, and their children, Jaden, Willow, and Trey—are the most clickable celebrities in native advertisements, according to a recent report from MGID.

The report was based on 2015 data from 20 million individual visitors to more than 3,000 entertainment/lifestyle websites on which native advertisements—paid units that include photos and text—were served.

Clickability was determined based on the volume of units featuring each celebrity, the overall number of clicks, and the average click-through rate.

Taylor Swift ranks second on MGID's list, followed by Megan Fox, Iggy Azalea, Dwayne ("The Rock") Johnson, Lynda Carter, Nicolas Cage, Selena Gomez, Kendall Jenner, and Jennifer Lawrence.

About the research: The report was based on 2015 data from 20 million individual visitors to more than 3,000 entertainment/lifestyle websites on which native advertisements—paid units that include photos and text—were served.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji