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Some 39% of advertising and marketing workers in the US say they would be more productive if their company implemented an unlimited vacation policy, according to a recent report from The Creative Group.

An additional 27% say they would be just as productive.

As for executives, 39% of marketing and advertising senior managers think productivity would increase and 43% think it would stay the same if employees could take as much paid time off as they wanted.

However, many professionals are hesitant to take advantage of the perk: Most executives (72%) and workers (56%) surveyed said the amount of vacation they would take would remain the same if there was no limit to their personal holidays.

The report was based on data from a survey of 400 marketing and advertising executives and 430 workers in the United States.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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