Activision's Call of Duty: Black Ops III is expected to be the most sought-after multi-platform video game by consumers this holiday season, according to a recent report from Nielsen.
The report was based on data from Nielsen Game Rank, which measures anticipation based on a combination of awareness, purchase interest, consumer rating, and others factors.
Each game is given a percent value, which reflects how strong the overall anticipation level is for the title relative to the pre-release anticipation levels of all previous titles released on the platform(s).
Call of Duty: Black Ops III tops the list of multi-platform video games to be released between October and December 2015, with a 98% anticipation level; Fallout 4 and Assassin's Creed: Syndicate are the next-most anticipated games (95% each).
Halo 5: Guardians is the most anticipated title exclusive to the Xbox One platform (100% anticipation level), and Uncharted: The Nathan Drake Collection is the most anticipated title exclusive to the PlayStation 4 platform (79%).
About the research: The report was based on data from Nielsen Game Rank, which measures anticipation based on a combination of awareness, purchase interest, consumer rating, and others factors.
