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Activision's Call of Duty: Black Ops III is expected to be the most sought-after multi-platform video game by consumers this holiday season, according to a recent report from Nielsen.

The report was based on data from Nielsen Game Rank, which measures anticipation based on a combination of awareness, purchase interest, consumer rating, and others factors.

Each game is given a percent value, which reflects how strong the overall anticipation level is for the title relative to the pre-release anticipation levels of all previous titles released on the platform(s).

Call of Duty: Black Ops III tops the list of multi-platform video games to be released between October and December 2015, with a 98% anticipation level; Fallout 4 and Assassin's Creed: Syndicate are the next-most anticipated games (95% each).

Halo 5: Guardians is the most anticipated title exclusive to the Xbox One platform (100% anticipation level), and Uncharted: The Nathan Drake Collection is the most anticipated title exclusive to the PlayStation 4 platform (79%).

About the research: The report was based on data from Nielsen Game Rank, which measures anticipation based on a combination of awareness, purchase interest, consumer rating, and others factors.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji