MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Good to Great, the management study by Jim Collins about companies that perform better than their peers, is the most recommended book by Fortune 500 CEOs, according to a recent poll conducted by Julia Wittrock and Grant Hensel.

The findings were based on data from a survey of 150 CEOs of Fortune 500 companies.

Each executive was asked which books they would suggest reading in preparation for a career in business.

Good to Great was picked by 35 CEOs, making it the most recommended book by far. Execution by Larry Bossidy and Ram Charan, which explores how successful companies get things done, was the second-most suggested book (8 recommendations).

Check out the top ten picks below, and visit the full site to see the complete list of 138 books recommended by the CEOs polled.

About the research: The findings were based on data from a survey of 150 CEOs of Fortune 500 companies. Each executive was asked which book(s) they would suggest reading in preparation for a career in business.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji