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Men are more likely to share online content pieces that are shorter in length, have the potential to spark debate, and are about timely topics, according to a recent report from Apester.

The report was based data from over 250 million monthly pageviews, engagements, and social media shares of content from major online publishers.

The researchers examined which types of content were most often shared on male-orientated websites compared with female-oriented websites.

The content pieces shared most by men on the sites examined were about timely topics like sports (48% of shares) and world affairs (22%), the analysis found.

The most shared articles on the male-oriented websites examined were 17% shorter, on average, and 24% shorter than the average article length on female-oriented sites.

The most shared online quizzes by men had 19% fewer answers, on average, than other quizzes on the same sites.

The most popular quizzes with men had shorter questions, on average, than the most popular quizzes with women (7 words vs. 9 words).

Content pieces with a high number of shares on the male-orientated sites tended to ask debatable questions and/or include controversial opinion-driven commentary.

About the research: The report was based data from over 250 million monthly pageviews, engagements, and social media shares on major online publishers. The researchers examined which types of content were most often shared on male-orientated websites compared with female-oriented websites.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji