Most marketing and advertising executives in the United States plan to maintain the size of their current staff in the first half of 2016 and only hire to replace vacated positions, according to a recent report from The Creative Group.
The report was based on data from a survey conducted in December 2015 of 200 marketing executives randomly selected from companies with 100 or more employees and 200 advertising executives randomly selected from agencies with 20 or more employees.
Some 76% of respondents say they plan to maintain the size of their current creative (non-technical) staff in the first half of 2016; 11% expect to add new positions, 10% plan to freeze hiring, and 1% think they'll have to reduce staff.
Some 27% of respondents say they expect to fill content marketing positions in 2016, the most demand for any creative marketing job.
More than half of respondents (58%) say it is somewhat or very challenging to find skilled creative marketing and advertising professionals for open roles.
Respondent say the most challenging roles to fill are in the brand/product management and customer experience areas.
About the research: The report was based on data from a survey conducted in December 2015 of 200 marketing executives randomly selected from companies with 100 or more employees and 200 advertising executives randomly selected from agencies with 20 or more employees.
Continue reading "The Marketing and Advertising Hiring Forecast for 2016" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Career Management:
- How to Become an Innovative B2B Marketer: Integrating Innovation Into Professional Development Plans
- The B2B Forum 2020 Edition of Marketing Smarts [Podcast]
- 15 Career Lessons From Successful Founders [Infographic]
- Five Tips for Negotiating a Better Salary [Infographic]
- Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should)