Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a recent report from Skyword.
The report was based on data from a survey conducted in 2015 of 190 marketers who work at enterprise companies (those with at least 500 employees).
One-third of the enterprises surveyed say they have an editorial manager on their marketing team, and 28% say they have a content marketer (respondents listed all staff member titles, so some may have both positions).
Some 39% of companies with a content marketing leader on staff say they hired the individual between 2012 and 2014.
The majority (82%) of content marketing leaders at enterprise companies have some sort of media background.
The contributions of employees outside of the Marketing department to the content pipeline varies widely by organization, the analysis found.
Some 4% of respondents say no other staff have a hand in creating content, and 2% say almost all employees at their company produce some content.
About the research: The report was based on data from a survey conducted in 2015 of 190 marketers who work at enterprise companies with at least 500 employees.
Continue reading "Content Marketing Staffing in Enterprises" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- The Biggest Frustrations of Content Managers [Infographic]
- It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
- How to Build a Content Marketing Funnel That Will Drive Sales
- The Top Barriers to Creating Great B2B Content
- The Top 20 Content Marketing Hashtags, Topics, and Searches