Please accept all cookies to ensure proper website functionality. Set my cookie preferences

The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by service, according to a recent report from Nielsen.

The report was based on data from Nielsen's Electronic Mobile Measurement (EMM) platform, a passive metering technology installed on smartphones that tracks device and application usage on an opt-in panel of people in the United States.

Among Facebook Messenger, Snapchat, and Tinder members, aggregate Facebook Messenger use is busiest from early morning until 2 PM (local time for panelists).

And 2 PM is when Snapchat takes over the largest share of minutes. At 8 PM, Tinder hits its stride and becomes the most popular of the three services.

The researchers also examined how usage varies between dating apps OkCupid and Tinder:

  • OkCupid tends to draw a morning crowd that spends time checking matches and messages when they get up.
  • At 6 PM (local time for panelists), Tinder members start to use the app more than their OkCupid counterparts.
  • The hour between 10 PM to 11 PM is the peak usage time for both apps.

About the research: The report was based on data from Nielsen’s Electronic Mobile Measurement (EMM) platform, a passive metering technology installed on smartphones that tracks device and application usage on an opt-in panel of people in the United States.

Sign up for free to read the full article. Continue reading "The Most Popular Times for Using Chat and Dating Apps" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji