The report was based on data from a survey of 1,000 adults in the United States age 18 or older who were asked questions about various political ad types and formats.
More than half (58%) of respondents say they are not at all or not very interested in political advertisements; 42% say they are extremely, very, or somewhat interested.
Asked to rank the sources of information that most influence their vote, 73% of respondents cited televised debates in their top three sources, 71% said news outlets, and 62% listed friends or family.
Television advertising ranks as the most effective ad format for influencing voter behavior, with 26% of respondents saying it is extremely or very effective; print advertising is second (22% say it is extremely or very effective).
Social media ads are seen as the most effective digital ad type by respondents (34% say they are most likely to get their attention of any online format); online video ads rank second (29%).
About the research: The report was based on data from a survey of 1,000 adults in the United States age 18 or older who were asked questions about their sentiments about various ad types and formats.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.