The report was based on data from a survey conducted in 2015 of 181 marketers for B2B companies around the world. Respondents were asked to list the top challenges their organization faces without any options or prompts by the researchers.
Some 13% of respondents say increasing brand awareness is a top marketing challenge, and the same percentage list budget constraints.
Other major challenges cited include doing a better job with digital marketing (10%), launching new products (7%), and limited staff (6%).
Respondents say the top challenges their B2B company faces overall are building market share (62% cite among their top five challenges), innovating products/services (59%), and retaining customers/increasing loyalty (54%).
About the research: The report was based on data from a survey conducted in 2015 of 181 marketers for B2B companies around the world. Respondents were asked to list the top marketing challenges their organization faces.
Continue reading "The Top Challenges Facing B2B Marketers" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Marketing Strategy:
- How to Spark Customer Delight in Unexpected Places
- 15 Data Fallacies to Avoid [Infographic]
- What Will a Cookieless Future Look Like Five Years On?
- How Cookie Loss Is Affecting Enterprise Marketing Strategies
- How Superior Product Experiences Can Fuel Exceptional Customer Experiences: Three Considerations
- Never Stop 'Dating' Your Customer: Three Ways to Nurture Relationships