The report was based on data from a survey of 500 B2B marketers at the manager level or higher who work at companies with more than 250 employees.
A quarter of respondents say their organization's digital B2B advertising fails to meet expectations all of the time, and 45% say their ads fail to meet expectations some of the time; 21% say their digital ads mainly meet expectations, and 8% say they always meet expectations.
Nearly half (48%) of B2B marketers agree strongly that their digital ads reach unintended audiences, and 47% agree somewhat.
Some 46% of respondents say they struggle with measuring ROI, and 44% say their long sales cycle is a major challenge.
About the research: The report was based on data from a survey of 500 B2B marketers at the manager level or higher who work at companies with more than 250 employees.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.