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What are the key things senior marketers look for in creative (i.e., non-technical) entry-level job candidates?

To find out, The Creative Group surveyed more than 400 senior advertising and marketing executives in the United States.

Some 34% of respondents say previous experience, including internships and freelance projects, is the most important factor they consider when evaluating an entry-level candidate.

Interview performance is the second most cited factor (28%).

That's followed by resume (22%), references (9%), portfolio (5%), and social media presence (2%).

About the research: The report was based on data from a survey of more than 400 senior advertising and marketing executives in the United States.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji