The report was based on 4Q15 anonymized online video metrics from Ooyala's customer base, which includes global media outlets such as ESPN, Univision, Sky Sports, Foxtel, NBCUniversal, RTL, M6, TV4 and Mediacorp.
Some 69% of videos streamed on smartphones are shorter than 10 minutes in length, the analysis found.
In contrast, the majority (54%) of video content watched on tablets is longer than 10 minutes.
On Internet-connected televisions, some 74% of all online videos streamed are long-form.
Mobile video plays (phone and tablet) accounted for 46% of all 4Q15 streams examined by Ooyala, up from 34% in 4Q14 and 17% in 4Q13.
About the research: The report was based on 4Q15 anonymized online video metrics from Ooyala's customer base, which includes global media outlets such as ESPN, Univision, Sky Sports, Foxtel, NBCUniversal, RTL, M6, TV4 and Mediacorp.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Do Most B2B Marketers Gate Content?
- A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]
- B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response
- Effective Content Types for Each Stage of the Buyer's Journey [Infographic]
- Beyond Content Marketing: 10 Steps to Real ROI With Content Operations