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Some 31% of videos watched on mobile phones are longer than 10 minutes in length, according to a recent report from Ooyala.

The report was based on 4Q15 anonymized online video metrics from Ooyala's customer base, which includes global media outlets such as ESPN, Univision, Sky Sports, Foxtel, NBCUniversal, RTL, M6, TV4 and Mediacorp.

Some 69% of videos streamed on smartphones are shorter than 10 minutes in length, the analysis found.

In contrast, the majority (54%) of video content watched on tablets is longer than 10 minutes.

On Internet-connected televisions, some 74% of all online videos streamed are long-form.

Mobile video plays (phone and tablet) accounted for 46% of all 4Q15 streams examined by Ooyala, up from 34% in 4Q14 and 17% in 4Q13.

About the research: The report was based on 4Q15 anonymized online video metrics from Ooyala's customer base, which includes global media outlets such as ESPN, Univision, Sky Sports, Foxtel, NBCUniversal, RTL, M6, TV4 and Mediacorp.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji