The report was based on data from a survey conducted in 1Q16 of 600 senior salespeople who work at firms of varying sizes in a wide range of verticals. Software was the most heavily represented industry (20% of respondents).
More than three-quarters (77%) of sales leaders predict either steady growth (similar rates as 2015) or accelerated year-over-year growth (higher rates compared with 2015) for the rest of 2016.
Some 4% expect strong acceleration and 24% predict deceleration.
Sales leaders in almost all the verticals surveyed expect more growth in 2016 than in 2015; the two exceptions are oil/gas companies and travel/hospitality brands.
About the research: The report was based on data from a survey conducted in 1Q16 of 600 senior salespeople who work at firms of varying sizes in a wide range of verticals. Software was the most heavily represented industry (20% of respondents).
Continue reading "Sales Leaders Bullish on 2016" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Sales:
- How to Conquer Remote Selling Challenges and Reach the Top of the Leaderboard
- The Top Time-Wasters That Take Sales Reps Away From Selling
- 10 Essential Skills for Salespeople [Infographic]
- The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers
- You Don't Close a Deal, You Open a Relationship
- How the Pandemic Has Made It Harder to Close B2B Deals