The report was based on data from a survey of 6,000 buyers, marketers, and salespeople at mid-sized to enterprise-level B2B companies in seven countries: The United States, Canada, the United Kingdom, Australia, India, France, and Germany.
The number of departments involved in B2B purchase decisions varies significantly by industry, the analysis found. For example, in the travel vertical 3.4 departments impact buying decisions, on average, whereas in the manufacturing industry it is 4.6 departments.
Respondents across all industries say IT is the department most often involved in B2B buying decisions (32% cite), followed by finance (31%) and business development (26%).
Respondents in the marketing and advertising industry say that the marketing department has the most influence on B2B purchase decisions; business development is second, followed by sales.
See the full report for a breakdown of other industries.
About the research: The report was based on data from a survey of 6,000 buyers, marketers, and salespeople at mid-sized to enterprise-level B2B companies in seven countries: The United States, Canada, the United Kingdom, Australia, India, France, and Germany.
Continue reading "Which Departments Most Influence B2B Purchase Decisions?" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Sales:
- Four Ways to Tackle Your Sales Enablement Strategy During and After the Pandemic
- How to Get the Most From Your Peer Review Site Subscription
- How to Become a Better B2B Cold-Caller [Infographic]
- Content + Data: The Pillars of a Successful Demand Gen Strategy
- Four Ways to Make Your Pitch Stand Out on LinkedIn