Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.

The report was based on data from a survey conducted in March 2016 of 1,030 marketers and executives. Some 48.5% of respondents work for B2B companies, 15.2% for B2C companies, 27.7% for hybrid B2B-B2C companies, and 8.6% for non-profits. More than half (54.4%) of the companies included in the survey have annual revenue of less than $10 million.

Below, key findings from the report.

Staff Size 

  • 87% of respondents say their company has a content marketing team.
  • 68% of companies have a team size of between 1 and 3 people.

Leadership

  • 42% of respondents say their company has an executive responsible for content marketing; 51% say they will have a content marketing leader by 2017.

  • 21% of respondents say the title of the person in charge of their company's content marketing efforts is content marketing director/manager.

Missing Skills

  • 41% of respondents say the most important skill-set missing from their content marketing team is content creation.

About the research: The report was based on data from a survey conducted in March 2016 of 1,030 marketers and executives.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji