The report was based on data from a survey conducted in March 2016 of 1,030 marketers and executives. Some 48.5% of respondents work for B2B companies, 15.2% for B2C companies, 27.7% for hybrid B2B-B2C companies, and 8.6% for non-profits. More than half (54.4%) of the companies included in the survey have annual revenue of less than $10 million.
Below, key findings from the report.
- 87% of respondents say their company has a content marketing team.
- 68% of companies have a team size of between 1 and 3 people.
- 42% of respondents say their company has an executive responsible for content marketing; 51% say they will have a content marketing leader by 2017.
- 21% of respondents say the title of the person in charge of their company's content marketing efforts is content marketing director/manager.
- 41% of respondents say the most important skill-set missing from their content marketing team is content creation.
About the research: The report was based on data from a survey conducted in March 2016 of 1,030 marketers and executives.
Continue reading "Content Marketing Staffing Trends for 2016" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to General Management:
- How to Hire a Marketing Agency and Build a Productive Relationship
- Why Job Seekers Are Not Accepting Offers [Infographic]
- The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts [Podcast]
- How to Level-Up Your Company Culture [Infographic]
- Chief Marketer Survey: The Biggest Marketing Leadership Deficiencies