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B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora.

The Surge Report was based on an analysis of the content consumption behavior of visitors to 2,500 B2B websites (4 billion monthly interactions).

The researchers examined which content topics were being looked at compared with established benchmarks. Each topic was assigned a Surge Score of between zero (not trending) to 100 (highly in demand).

Marketing dashboards are the hottest area of interest with B2B marketers, garnering a Surge Score of 90.

Lead generation is second (85), followed by telemarketing, QR codes, and social media monitoring (80 each).

About the research: The Surge Report was based on an analysis of the content consumption behavior of marketers on 2,500 B2B websites (4 billion monthly interactions).

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji