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The percentage of consumers who watch 10 or more hours of online video each week is steadily increasing, according to recent research from Limelight Networks.

The State of Online Video Report was based on data from a survey fielded in May 2016 of 1,086 consumers in the United States, the United Kingdom, and Canada.

Some 18% of respondents say they watch 10+ hours of video each week, up from 12% who said the same in 2015.

Half of the consumers surveyed say they watch between one and four hours of online video each week.

Below, additional key findings from the report.

Platforms

Some 45% of consumers say they watch most of their online video on YouTube (down from 50% last year); 30% say they watch most of their online video via OTT services like Netflix and Hulu (up from 26% in 2015).

Content Types

Consumers rank TV shows as the top video content type they watch online; movies are second, followed by original content/YouTube.

Video Sharing

Facebook is the most popular platform for sharing video (52% of respondents say it is where they most often share pieces); YouTube ranks second (27%).

About the research: The State of Online Video Report was based on data from a survey fielded in May 2016 of 1,086 consumers in the United States, the United Kingdom, and Canada.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji