The State of Online Video Report was based on data from a survey fielded in May 2016 of 1,086 consumers in the United States, the United Kingdom, and Canada.
Some 18% of respondents say they watch 10+ hours of video each week, up from 12% who said the same in 2015.
Half of the consumers surveyed say they watch between one and four hours of online video each week.
Below, additional key findings from the report.
Some 45% of consumers say they watch most of their online video on YouTube (down from 50% last year); 30% say they watch most of their online video via OTT services like Netflix and Hulu (up from 26% in 2015).
Consumers rank TV shows as the top video content type they watch online; movies are second, followed by original content/YouTube.
Facebook is the most popular platform for sharing video (52% of respondents say it is where they most often share pieces); YouTube ranks second (27%).
About the research: The State of Online Video Report was based on data from a survey fielded in May 2016 of 1,086 consumers in the United States, the United Kingdom, and Canada.
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