The report was based on data from a survey conducted between March and April 2016 of 500 respondents who work in marketing roles at companies with at least 500 employees (67% B2C, 33% B2B). About half of the respondents work for companies with 1,000 or more employees .
Some 22% of respondents say television is a top priority marketing channel over the next six to 12 months; 16% say social media is a top priority marketing channel.
Below, additional key findings from the report.
Some 34% of enterprise marketers say increasing brand awareness is their top strategic priority this year; 32% say building customer loyalty is their top priority.
Website marketing is the most used channel by enterprise marketers (84% us it); social media is second (78%), followed by print (65%) and email (60%).
Print, television, and radio are used more by B2C enterprises as marketing channels compared with B2B enterprises; content marketing is used more by B2B enterprises than by B2C enterprises.
About the research: The report was based on data from a survey conducted between March and April 2016 of 500 respondents who work in marketing roles at companies with at least 500 employees (67% B2C, 33% B2B).
Continue reading "Enterprise Marketing in 2016: Channel and Priority Trends" ... Read the full article
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