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Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen.

The report was based on 2Q16 Nielsen Total Audience data, which takes into account US viewing behavior across multiple platforms.

Adults in the US receive 206 television channels, on average, but watch only 20 each month, on average.

The number of channels watched each month has decreased by one over the past two years, the analysis found.

African Americans receive more channels (218) and watch more channels each month (25) compared with the total population average. Hispanics and Asian Americans receive fewer channels and watch fewer channels each month.

About the research: The report was based on 2Q16 Nielsen Total Audience data, which measures US viewing habits across both traditional and digital platforms.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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