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Why do marketers work? Mainly for the money, according to recent research from Workfront.

The US State of Marketing Work Report was based on data from a survey of 202 marketers who work for US companies with more than 500 employees. All respondents collaborate with others on projects and use computer as part of their jobs.

Some 78% of marketers say they work to pays the bills; 26% say they work because they like the mental challenge and 21% say working fulfills their goals (respondents were allowed to pick multiple options).

Marketers say their top motivators to do well at work are a higher salary/bonus (29% cite), recognition from superiors (22%), and opportunities to advance (18%).

Marketers say they work 45.9 hours per week, on average. The non-marketers surveyed by Workfront as part of a larger study work 45.1 hours per week, on average.

Some 14% of marketers work more than 51 hours per week, on average.

Marketers say the biggest things that get in the way of their productivity at work are wasteful meetings (62% cite), excessive oversight (51%), too many emails (48%), and a lack of standard processes/workflows (33%).

Respondents say their top irritations in the office are co-workers who talk too loudly, spaces that are too hot or too cold, co-workers who drop by to chat and won't leave, having to listen to co-workers' personal conversations, and people who call pre-meetings before actual meetings.

About the research: The US State of Marketing Work Report was based on data from a survey of 202 marketers who work for companies in the United States with more than 500 employees.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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