Limited Time Offer: Save 25% on PRO with code JULYPRO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Most Important Google Search Rank Factors [Infographic]

by   |    |  4,686 views

Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a webpage, according to recent research from Searchmetrics.

The annual Searchmetrics ranking factors report was based on an analysis conducted in 2016 of Google search results for 10,000 keywords. The researchers examined which webpages were presented in the top 10 mobile and desktop results for each keyword and then determined which factors correlated to high rankings.

The presence of a few technical requirements, such as H1 tags and HTTPS encryption, help pages rank well across almost all keywords, the analysis found.

However, many of the other factors that influence high search rank, such as time spent on site and click-through rate (CTR), are dependent on individual searchers and pieces of content.

The fact that top search results for keywords are now driven less and less by universal factors led Searchmetrics to conclude that marketers should increasingly focus on topic-specific SEO/content tactics rather than broad approaches.


As the researchers put it in the report: "Except for important technical standards, there are no longer any specific factors or benchmark values that are universally valid for all online marketers and SEOs. Instead, there are different ranking factors for every single industry, or even every single search query. And these now change continuously."

About the research: The annual Searchmetrics ranking factors report was based on an analysis conducted in 2016 of Google search results for 10,000 keywords. The researchers examined which webpages were presented in the top 10 mobile and desktop results for each keyword and then determined which factors correlated to high rankings.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!