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Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]

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Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo.

The report was based on an analysis of data from 800 million Facebook posts made in 2016. The researchers examined the number of shares, likes, and comments for each post as well as total engagement (combined shares, likes, and comments).

Posts that are less than 50 characters long garner the most overall engagement (combined shares, likes, and comments), on average, the analysis found. Interactions drop significantly for posts longer than 50 characters.

Posting to Facebook during off-peak times, such as very late at night, and on off-peak days, such as on Sundays, leads to more engagement, on average, the analysis found.

Posts that pose questions garner more likes on Facebook than other post types. Videos garner more shares than other post types.


Check out the infographic for more insights from the report:

About the research: The report was based on data from an analysis of 800 million Facebook posts from 2016. The researchers examined the number of shares, likes, and comments for each post as well as total engagement (combined shares, likes, and comments).


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Audrey D. Sun Jan 29, 2017 via web

    I found this article to be very informative and accurate with the trends in social media that I have noticed. It is interesting when looking specifically at a platform like Facebook, because the social media platform has evolved over the years. It began as the next best thing after MySpace, and was mostly utilized for making statuses and sharing photos with friends. Then it became a way to connect and keep in-touch with family and friends. Now, although it is still utilized for the reasons stated previously, it has become a tool for sharing ideas, beliefs, articles, news, and important messages for reaching hundreds of thousands of people. The Facebook I see now is a place to read interesting articles, understand my friends and families political views, read about events happening all over the world, as well as the occasional funny animal video my mom will share. I think this article hits the nail on the head when it talks about what is captivating the audience of Facebook users and what is being shared and liked the most. That is, short, to-the-point articles, and links. These are the types of posts that get thousands of shares on the social media platform, and creates long conversations in the comments. Users have very short attention spans now with the ever-evolving social media frenzy when have entered, and are looking for a short post with a link to an article. This article is particularly helpful for people who are trying to promote their own company, brand, ideas, articles, ect. because it tells you what users are drawn to and what will get your posts the most interaction with users.

  • by Donna Pappalardo Thu Feb 9, 2017 via web

    I loved this article because it gives insight with relevance, and for a new business this is information is priceless!
    Thank you!

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