The report was based on data from an analysis of cart-abandonment email campaigns sent by 500 major retail/e-commerce brands.
Emails sent an hour after customers have abandoned online shopping carts/booking forms have an average conversion rate of 6.33%, nearly double the rate of those sent within less than an hour later (3.14%) and those sent between one hour and two hours later (3.41%).
Cart-abandonment emails sent more than 24 hours after a site visit have the lowest conversion rates (1.74%), on average.
Cart-abandonment email subject lines that include product names/details and customers' names have slightly higher open rates than those that do not.
Check out the infographic for more insights from the research:
About the research: The report was based on data from an analysis of cart abandonment email campaigns sent by 500 major retail/e-commerce brands.
You may like these other MarketingProfs articles related to Email Marketing:
- 12 Email List Management Best-Practices [Infographic]
- Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP
- Enterprise Email Marketing: Top Trends and Challenges
- Six Steps for Branding Your Emails Like a Pro [Infographic]
- The Anatomy of a Great Sales Outreach Email [Infographic]
- Seven Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty