The report was based on data from a survey of 1,000 small business owners from across the United States. Respondents were polled on their current and planned use of digital marketing.
Some 56% of respondents say they expect to spend more on social media this year than last year; 33% plan to spend more on digital advertising; and 32% plan to spend more on search engine optimization:
The most popular tactics in small businesses' digital marketing mix for 2017 are social media (70% plan to use it), email marketing (44%), digital advertising (42%), and search engine optimization (39%):
Facebook is the most popular social media platform with small business owners (72% of firms say they regularly use it for marketing purposes); Twitter is second (37%), followed by Instagram (33%) and LinkedIn (24%):
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji