Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

The 20 Most 'Simple' Brands

by Ayaz Nanji  |  
February 10, 2017

Consumers in the United States say Google and Netflix are the most "simple" brands, according to recent research from Siegel+Gale.

The report was based on data from a survey conducted in July 2016 of 14,044 consumers in nine countries (the US, the UK, Germany, Sweden, China, India, the UAE, Saudi Arabia, and Japan).

Respondents were asked to rate major brands on the simplicity/complexity of their products and pricing relative to industry peers as well as the quality of interactions/communications (whether the company is trustworthy/easy to deal with). Each brand was then assigned a Simplicity Score based on the responses.

Respondents in the US ranked Google as the most simple brand for the second year in a row, primarily because of its search engine user experience, which is viewed as "intuitive and easy to understand."

Netflix took the No. 2 spot, also for the second year in a row, because the company "has figured out what customers want," according to one subscriber interviewed by the researchers.

Discount supermarket Aldi ranks as the most simple brand globally. Google is second, followed by Netflix, Ikea, Amazon, KFC, YouTube, McDonald's, and Subway.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!