The report was based on data from a survey of 2,500 members of Bloglovin’s community of verified micro-influencers in a range of consumer topic areas, including fashion, beauty, food, and travel.
Most respondents have fewer than 5,000 followers on each major social network.
Some 80% of respondents post original content to Instagram, making it the most popular social network with micro-influencers.
Most respondents (59%) say Instagram is the most effective social network for reaching their intended target audience.
Half of respondents say Instagram is the most effective social network for micro-influencer marketing programs.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji