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The Most Popular Social Network With Micro-Influencers

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Online micro-influencers say Instagram is the best social network for reaching audiences and promoting branded content, according to recent research from Bloglovin'.

The report was based on data from a survey of 2,500 members of Bloglovin’s community of verified micro-influencers in a range of consumer topic areas, including fashion, beauty, food, and travel.

Most respondents have fewer than 5,000 followers on each major social network.

Some 80% of respondents post original content to Instagram, making it the most popular social network with micro-influencers.

Most respondents (59%) say Instagram is the most effective social network for reaching their intended target audience.


Half of respondents say Instagram is the most effective social network for micro-influencer marketing programs.

Some 54% of respondents who work with brands say they have published sponsored posts to their blog; 42% have published sponsored posts to Instagram.

Most (84%) micro-influencers say they charge less than $250, on average, per branded Instagram post.

About the research: The report was based on data from a survey of 2,500 members of Bloglovin’s community of verified influencers in a range of consumer topic areas, including fashion, beauty, food, and travel. Most respondents have fewer than 5,000 followers on each major social network.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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