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The Most Popular Social Network With Micro-Influencers

by Ayaz Nanji  |  
March 2, 2017
  |  2,010 views

Online micro-influencers say Instagram is the best social network for reaching audiences and promoting branded content, according to recent research from Bloglovin'.

The report was based on data from a survey of 2,500 members of Bloglovin’s community of verified micro-influencers in a range of consumer topic areas, including fashion, beauty, food, and travel.

Most respondents have fewer than 5,000 followers on each major social network.

Some 80% of respondents post original content to Instagram, making it the most popular social network with micro-influencers.

Most respondents (59%) say Instagram is the most effective social network for reaching their intended target audience.


Half of respondents say Instagram is the most effective social network for micro-influencer marketing programs.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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