Mobile devices now account for 70% of all time spent on YouTube by adults in the US, according to recent research from comScore.

The report was based December 2016 comScore Video Metrix Multi-Platform data for YouTube viewership in the United States. The researchers measured device trends among adults age 18 and older.

Mobile viewing is especially popular with younger adults (age 18-34) and women, the analysis found.

YouTube mobile viewers tend to watch shorter-form videos than desktop viewers do. However, mobile viewers watch nearly three times as many videos per month, on average.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji