The report was based December 2016 comScore Video Metrix Multi-Platform data for YouTube viewership in the United States. The researchers measured device trends among adults age 18 and older.
Mobile viewing is especially popular with younger adults (age 18-34) and women, the analysis found.
YouTube mobile viewers tend to watch shorter-form videos than desktop viewers do. However, mobile viewers watch nearly three times as many videos per month, on average.
Audience reach is bigger on mobile than on desktop for 99 of the top 100 YouTube channels in the United States.
Check out the infographic for more insights from the research:
About the research: The report was based December 2016 comScore Video Metrix Multi-Platform data for YouTube viewership in the United States. The researchers measured device trends among adults age 18 and older.
Continue reading "How Mobile Dominates YouTube Viewership [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Mobile:
- How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation
- Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]
- Why B2B Apps Need App Store Optimization Now More Than Ever
- The Most Effective Marketing Tactics for Driving App Installs
- Text Marketing: 2020's Digital Disruptor