MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Most companies (61%) use six or more different martech tools/platforms as part of their marketing stack, according to recent research from Marketo.

The report was based on data from a survey conducted in 4Q16 of 1,363 marketers who are Marketo clients (B2B and B2C firms were included).

Fully 40% of respondents say their company uses 6-10 martech tools/platforms.

Some 15% say they use 10-15 technologies, 3% say they use 16-20, and 3% say they use 21+ technologies.

Some 68% of companies say they have a plan for developing their martech stack (17% have a short-term plan, 14% have a long-term plan, 37% have both).

Almost all (96%) firms say it's critical that any new marketing technology be able to integrate with the tools/platforms they currently use.

About the research: The report was based on data from a survey conducted in 4Q16 of 1,363 marketers who are Marketo clients (both B2B and B2C firms were included).

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji