In most companies, the tech-buying committee has expanded beyond the technology functions and now includes members of internal-facing teams (Finance, Support, etc.) as well as external-facing teams (Business Development, Sales, Marketing, etc.), according to recent research from LinkedIn Marketing Solutions.

The report was based on data from a survey conducted in October 2016 of 5,470 global professionals who influenced, contributed to, owned budget for, made decisions about, or implemented one or more technology purchases for their company over the previous year.

On average, 44% of decision-makers on tech committees are in technology-focused roles (IT, Engineering, etc.), 23% are in external-facing roles, 21% are in back-office roles, and 12% are in other roles.

The influencers, budget owners, and implementers included in tech buying committees are similarly spread across different functional areas:

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji