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Influencers charge $271, on average, to share a sponsored post on Instagram, according to recent research from Influence.co.

The report was based on data from a survey of 500 Instagram influencers who are part of the Influence.co network. Most respondents are US-based and concentrate on consumer/lifestyle topics.

The average cost for a sponsored post varies significantly by industry, the analysis found.

Modeling influencers charge the most ($434, on average) per sponsored Instagram post. Music influencers charge the least ($201, on average).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji