The report was based on data from a survey of 500 Instagram influencers who are part of the Influence.co network. Most respondents are US-based and concentrate on consumer/lifestyle topics.
The average cost for a sponsored post varies significantly by industry, the analysis found.
Modeling influencers charge the most ($434, on average) per sponsored Instagram post. Music influencers charge the least ($201, on average).
Modeling influencers also tend to have the largest audiences (141,563 followers, on average), and music influencers tend to have the smallest (26,403).
Cost per sponsored Instagram post is strongly correlated to audience size, the analysis found.
Influencers with 100,000 or more followers charge $763 per sponsored post, on average, whereas those with fewer than 1,000 followers charge $83, on average.
Male Instagram influencers tend to charge more per sponsored post ($358, on average) than female Instagram influencers ($218, on average).
However, male and female influencers have around the same average audience sizes.
About the research: The report was based on data from a survey of 500 Instagram influencers who are part of the Influence.co network. Most respondents are US-based and concentrate on consumer/lifestyle topics.
Continue reading "How Much Instagram Influencers Charge to Post Sponsored Content" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Social Media:
- The Social Commerce Habits of Gen Z and Millennials [Infographic]
- Comparing TikTok and Instagram Reels [Infographic]
- Social Post Engagement Benchmarks for Facebook, Instagram, and Twitter
- 21 Must-Know Instagram Facts for 2021 [Infographic]
- What B2B Marketers Need to Know About LinkedIn [Infographic]