The report was based on both unpaid and paid US Microsoft Bing search data for June 2015 through June 2016.
Searches related to family travel jump in April, especially on mobile phones. Desktop and tablet searches also increase in the spring, though they reach their peak in the early summer.
Cost-per-click (CPC) rates on search ads related to family travel are highest in March; clickthrough rates are highest in June.
"Vacation ideas" is the most searched generic term related to family travel; "top all inclusive resorts" is the second most-searched for term.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji