The report was based on November 2016 through January 2017 Facebook advertising data for 256 US-based WordStream clients in 18 industries: apparel, auto, B2B, beauty, consumer services, education, employment/job training, finance/insurance, fitness, home improvement, healthcare, industrial services, legal, real estate, retail, technology, and travel/hospitality.
Legal advertisers have the highest average CTR on Facebook ads (1.61%); employment/job training advertisers have the lowest average CTR (0.47%).
The average conversion rate for Facebook ads across all industries is 9.21%.
Fitness brands have the highest average conversion rate for Facebook ads (14.29%); technology brands have the lowest average conversion rate (2.31%).
The average cost per click (CPC) across all industries is $1.72, and the average cost per action (CPA) is $18.68.
Check out the infographic to see Facebook advertising benchmarks for all 18 industries examined:
About the research: The report was based on November 2016 through January 2017 Facebook advertising data for 256 US-based WordStream clients in 18 industries.
Continue reading "Facebook Advertising Benchmarks for 18 Industries [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs resources related to Social Media.
This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).
Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider.
Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.
Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.
SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.
This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts.