The report was based on November 2016 through January 2017 Facebook advertising data for 256 US-based WordStream clients in 18 industries: apparel, auto, B2B, beauty, consumer services, education, employment/job training, finance/insurance, fitness, home improvement, healthcare, industrial services, legal, real estate, retail, technology, and travel/hospitality.
Legal advertisers have the highest average CTR on Facebook ads (1.61%); employment/job training advertisers have the lowest average CTR (0.47%).
The average conversion rate for Facebook ads across all industries is 9.21%.
Fitness brands have the highest average conversion rate for Facebook ads (14.29%); technology brands have the lowest average conversion rate (2.31%).
The average cost per click (CPC) across all industries is $1.72, and the average cost per action (CPA) is $18.68.
Check out the infographic to see Facebook advertising benchmarks for all 18 industries examined:
About the research: The report was based on November 2016 through January 2017 Facebook advertising data for 256 US-based WordStream clients in 18 industries.
You may like these other MarketingProfs articles related to Social Media:
- Instagram in an Instant: Understanding the Social Network [Infographic]
- How to Make the Most of Influencer Marketing During COVID-19
- The Anatomy of a Popular YouTube Thumbnail Image
- How to Find and Hire Social Media Influencers [Infographic]
- Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.