MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia is the site that appears most visibly in organic Google search results, according to recent research from Searchmetrics.

The report was based on data from Google paid and organic US desktop searches conducted in the first 13 weeks of 2017 for millions of keywords.

The researchers calculated paid visibility and SEO/organic visibility scores for sites/advertisers based the number of times domains appeared in search engine results pages (SERPs), domains' prominence on SERPs, and how domains ranked for competitive keywords.

Amazon.com has the highest visibility score for Google's pay-per-click (PPC) units on US desktop search pages. In other words, its ads have the highest combination of volume and prominence on paid results for keywords.

InformationVine ranks second, followed by NetFind, Jet.com, BestDeals.today, and Expedia.

Wikipedia has the highest visibility score for Google organic US desktop searches. YouTube ranks second, followed by Facebook, Google itself, Twitter, Amazon, and IMDB.

About the research: The report was based on data from Google paid and organic US desktop searches conducted in the first 13 weeks of 2017 for millions of keywords.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji