The proportion of clicks on Google AdWords units originating from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according to recent research from iProspect.

The report was based on 1Q17 paid search data from 1,300 Google AdWords accounts and more than 176,000 active campaigns.

Some 59% of clicks on Google paid search units in 1Q17 came from mobile phones, up 24% from 1Q16; 32% of clicks in 1Q17 came from desktop computers, and 10% from tablets.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji