The report was based on data from a survey of 1,003 self-identified owners and managers of small businesses in the United States.
Some 71% of respondents say they have a website that helps to market their business; 68% of respondents say they market on social media.
Only 28% of small business owners surveyed say they are spending on digital advertising.
Some 58% of small business owners say they know what a landing page is, and 54% know what a conversion rate is.
Less than half of small business owners surveyed say they can define the terms CRM, marketing automation, sales funnel, and inbound marketing.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji