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The Digital Marketing Channels Small Businesses Use Most

by Ayaz Nanji  |  
May 12, 2017

Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip.

The report was based on data from a survey of 1,003 self-identified owners and managers of small businesses in the United States.

Some 71% of respondents say they have a website that helps to market their business; 68% of respondents say they market on social media.

Only 28% of small business owners surveyed say they are spending on digital advertising.

Some 58% of small business owners say they know what a landing page is, and 54% know what a conversion rate is.

Less than half of small business owners surveyed say they can define the terms CRM, marketing automation, sales funnel, and inbound marketing.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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