LIVE! Fri., Oct. 11, 2024 at 11:30 AM ET

Email Marketing Friday Forum

Attend

Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip.

The report was based on data from a survey of 1,003 self-identified owners and managers of small businesses in the United States.

Some 71% of respondents say they have a website that helps to market their business; 68% of respondents say they market on social media.

Only 28% of small business owners surveyed say they are spending on digital advertising.

Some 58% of small business owners say they know what a landing page is, and 54% know what a conversion rate is.

Less than half of small business owners surveyed say they can define the terms CRM, marketing automation, sales funnel, and inbound marketing.

Some 39% of small business owners say they they are not sure what return on investment they are getting from their marketing efforts; 34% say their ROI is acceptable, 22% say it is not acceptable, and 6% say it is very positive.

About the research: The report was based on data from a survey of 1,003 self-identified small business owners and managers in the United States.

Enter your email address to continue reading

The Digital Marketing Channels Small Businesses Use Most

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji