Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent research from Google.
The report was based on internal US Google search data from January 2014 through January 2017, as well as data from a survey of US online consumers.
Google searches related to family vacations have undergone the strongest year-on-year growth among travel-related categories, the analysis found.
Some of the fastest-growing search terms related to family travel are "best vacations for kids under 10" and "inexpensive family vacations."
Check out the infographic for more insights from the research:
About the research: The report was based on internal US Google search data from January 2014 through January 2017, as well as data from a survey of US online consumers.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji