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The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush.

The report was based on analysis of data from 600,000 global keywords. The researchers applied a machine-learning algorithm to determine which factors influence Google search engine result page (SERP) organic position (see the full report for the complete methodology).

The results were segmented into four keyword volume classes: low (1-100 monthly searches), mid (101-1,000), high (1,001 -10,000), very high (10,000+).

The number of monthly visits to a website (i.e., its popularity) is the top factor that influences where a page from that site ranks on Google SERPs, the analysis found.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji