The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush.

The report was based on analysis of data from 600,000 global keywords. The researchers applied a machine-learning algorithm to determine which factors influence Google search engine result page (SERP) organic position (see the full report for the complete methodology).

The results were segmented into four keyword volume classes: low (1-100 monthly searches), mid (101-1,000), high (1,001 -10,000), very high (10,000+).

The number of monthly visits to a website (i.e., its popularity) is the top factor that influences where a page from that site ranks on Google SERPs, the analysis found.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji