The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen.

The report was based on Facebook and Twitter data collected by Nielsen between September 18, 2016 and May 24, 2017 (the traditional television season).

The episodes of The Walking Dead generated 2 million social interactions, on average, on Facebook and Twitter.

Empire ranked second, with 860,000 interactions generated per episode, on average.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji