Most marketers want conferences to be affordable, to mix education and networking, and to be three or fewer days long, according to recent research from Digital Third Coast.

The report was based on data from a survey of 314 US-based marketing professionals from a mix of B2C and B2B firms.

Respondents say the most important factors that influence their decisions on whether to attend conferences are cost, location, and speakers.

Some 43% of marketers say the ideal length of a conference is three days, and 28% say the ideal length is two days; only 24% of marketers say the ideal conference length is four days or more.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji