Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree with that assessment, according to recent research from Marketo.

The report was based on data from a survey of 1,192 marketers who are manager-level and above, 511 B2C consumers, and 489 B2B customers—in France, Germany, the United Kingdom, and the United States.

Some 82% of marketers surveyed say they have a deep understanding of how their consumers want to engage.

However, 65% of B2B customers and 47% of B2C consumers say brands/vendors could do a better job of aligning engagement activities with their needs.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji