Most B2B marketers take at least four days to follow-up with leads after in-person events, according to recent research from Certain.

The report was based on data from a survey conducted in July 2017 among 150 marketing decision-makers at B2B organizations with 1,000 or more employees that sponsor or host two or more events each year.

Some 73.5% of respondents say their firm takes four days or longer to follow up with event leads.

Just 2% of respondents say their firm follows up with event leads on the same day.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji