The average clickthrough rate (CTR) on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans.

The report was based on 2Q16 through 2Q17 Facebook spend data from customers using Nanigans' advertising automation software. The analysis included ad spend on Facebook desktop, Facebook mobile, and Facebook Audience Network; Instagram was excluded.

Most Nanigans customers are direct-response advertisers in the e-commerce, gaming, and Internet/mobile verticals.

The average global Facebook advertising CTR jumped 49% between 2Q16 and 2Q17: from 1.18% to 1.76%.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji