The report was based on data from a survey conducted in 2017 of 350 consumers. Respondents were asked about how they use search engines (either Web-based or via an app such as Google Maps) to find and research local businesses.
Some 53% of consumers say they typically visit/book an appointment within 48 hours of conducting a search for a local business:
Among respondents who typically visit a local business within 48 hours of searching, some 36% typically do so within 24 hours, and 17% do so immediately:
Most consumers say they typically search for information about local businesses while at home:
Millennials are more likely than non-Millennials to search for local businesses while on the go and when in need of products/services immediately:
About the research: The report was based on data from a survey conducted in 2017 of 350 consumers. Respondents were asked about how they use search engines (either Web-based or via an app such as Google Maps) to find local businesses.
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Search Engine Marketing:
- How AI Is the End of SEO... Or Not
- Top 7 SEO Mistakes in B2B SaaS
- The Decline of Cookies Means the Rise of Organic Search Marketing
- Unraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast]
- How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast]
- Organic Search vs. Paid Search: What's the Difference? [Infographic]