The report was based on data from a survey of 2,621 event attendees and 1,630 event organizers from around the world.
Some 66% of attendees say they learn about events/conferences from friends and acquaintances, and 59% say they find out from email newsletters.
Nearly half (49%) find out from online searches related to events they have heard about.
Some 89% of organizers say they market their events through their own website; 76% market through email newsletters; and 73% through social media.
Some 65% of organizers say they would like to use social media more frequently in the future to market their events.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji