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The Five Essential Mobile Apps

by Ayaz Nanji  |  
September 22, 2017

Americans rank Facebook as the most important app on their smartphones, according to recent research from comScore.

The report was based on data from a survey of 1,033 smartphone users in the United States.

Some 37% of respondents select Facebook as one of the three mobile apps they cannot go without.

Gmail is next (34% of respondents say they cannot go without it), followed by Amazon (30%), Google Maps (24%), and Google Search (22%).

Not surprisingly, there is a strong correlation between the apps that rank as the most essential and the apps that are most often positioned on smartphone users' home screens.

About the research: The report was based on data from a survey of 1,033 smartphone users in the United States.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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