Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Americans rank Facebook as the most important app on their smartphones, according to recent research from comScore.

The report was based on data from a survey of 1,033 smartphone users in the United States.

Some 37% of respondents select Facebook as one of the three mobile apps they cannot go without.

Gmail is next (34% of respondents say they cannot go without it), followed by Amazon (30%), Google Maps (24%), and Google Search (22%).

Not surprisingly, there is a strong correlation between the apps that rank as the most essential and the apps that are most often positioned on smartphone users' home screens.

About the research: The report was based on data from a survey of 1,033 smartphone users in the United States.

Sign up for free to read the full article. Continue reading "The Five Essential Mobile Apps" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji