The report was based on data from a survey of 260 marketers (48% work for firms that are primarily B2B-focused, 34% for firms that are primarily B2C focused, and 18% for hybrid B2B/B2C firms).
Some 50% of respondents say message personalization is among the most effective email marketing tactics; 38% say creating meaningful calls-to-action is among the most effective tactics.
List data segmentation ranks as the third most-effective email marketing tactic (37% of respondents cite it).
Respondents say list segmentation is the hardest email marketing tactic to implement (37% rate it as among the most difficult).
Creating meaningful calls to action is second, followed by message personalization and testing/optimization.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji