The US television audience for the 2017-2018 season consists of 304.5 million viewers and 119.6 million households, according to a recent study from Nielsen.

The report was based on Nielsen data from 2013 through the first half of 2017.

The "TV Universe" (people age 2+ whom Nielsen includes in audience estimates) this season is up 0.9% compared with last season.

The largest US television audience age group is people age 50-64 (61.8 million people; 20% of the total).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji