Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The 25 Brands US Consumers Feel the Most Loyalty Toward

by   |    |  1,783 views

Consumers in the United States feel the most loyalty toward Amazon's e-commerce store and Google's search engine among major brands, according to recent research from Brand Keys.

The report was based on data from a survey of 49,168 US consumers between age 16-65. Respondents were asked to evaluate how loyal they feel to 740 brands in 83 categories.

Amazon's e-commerce site, which ranked second in last year's survey, tops this year's list of brands US consumers feel most loyal to.

Google's search engine, which ranked first in last year's survey, drops to second on the list this year.

Some companies are highly ranked by consumers in multiple categories, including Amazon (Online Retail, Tablets, and Video Streaming) and Apple (Tablets, Smartphones, and Computers).


About the research: The report was based on data from a survey of 49,168 US consumers between age 16-65. Respondents were asked to evaluate how loyal they feel to 740 brands in 83 categories.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!